No Such Ventures invests Europe’s leading platform for content marketing talent, taking the lead in €5 million round.
Contentoo matches marketing teams with its pre-screened global freelance community of more than a thousand content creators, including copywriters, translators, localisation experts, UX writers, designers, content strategists and SEO specialists.
Amsterdam, 2 November, 2022: Contentoo - founded in 2017, Contentoo is Europe’s leading platform for content marketing talent. Contentoo has raised EUR 5 million in a new investment round. With the capital injection, the platform will be scaling up in Europe, with a rapidly growing pool of several thousand freelance copywriters, translators and content marketing strategists around the world. Only the top-10% freelancers have access to Contentoo.
Currently, Contentoo records a 107 per cent revenue growth compared to 2021 (YoY). Growth is not only exponential in the Netherlands. In the German market, Contentoo has quadrupled in size. “The new funding will continue our European expansion. We see an increasing demand for Contentoo’s services from companies that are committed to content marketing and internationalisation,” says Onno Halsema, CEO of the platform.
Sophie Heijenberg, investor at No Such Ventures, is excited about the future. “Contentoo has a strong product within the content marketing niche that also appeals internationally. Contentoo’s drive, team and vision fit well with No Such Ventures.”
Contentoo’s investment round involves more than 30 investors through No Such Ventures. They include entrepreneurs Perry Oostdam and Pawel Smoczyk, co-founders of hiring software tool Recruitee, as well as Jeroen Verberg, founder of Bloomreach-bought Hippo. Hugo Mensink oversaw the transaction on behalf of Amsterdam Corporate Finance.
Flexible and efficient marketing
Halsema is very pleased with the multimillion-dollar investment. “What appeals to us about No Such Ventures’ investment strategy is its active, supportive role. They know the dynamics of a fast-growing, international scale-up in this sector. This investment confirms once again that we are on the right track with Contentoo. The European content market is growing fast. It is predicted that the market will account for 140 billion euros by 2024.” The scale-up’s success was already crowned with a spot in Deloitte’s Technology Fast 50 list in 2022.
Content increasingly important for growth
“We see that the content creation market is hugely important for companies to be successful. For SEO, for content marketing, but especially for entering new foreign markets,” continued Halsema. “Through our platform, we connect organisations with freelance copywriters and translators with local market expertise. They work remotely, but operate as in-house employees. Companies require quality, yet also flexibility and an efficient workflow. So we operate as a platform, but with the service of an agency. As a result, organisations are looked after end to end in terms of content marketing.”
Artificial intelligence and human decision-making
Contentoo also engages in artificial intelligence. Halsema: “AI is used on our platform to match freelancers to clients, create better briefings and speed up work processes. Clients can also have simple texts, like listings for housing websites or product texts, generated by AI. However, we believe freelancers are still indispensable for the creation of more complex and creative content.”