No Such Ventures invests in troy

• Germany-based troy, a customer-friendly debt collection platform, has secured new funding from No Such Ventures to accelerate its European expansion and further enhance its AI-driven debt collection capabilities.

• No Such Ventures led the round to support troy’s mission to transform debt collection into a fair, data-driven, and empathetic customer experience.

Amsterdam, November 11, 2025 – No Such Ventures has invested in troy, a platform redefining consumer debt collection through empathetic customer communication and intelligent, automated process management. Trusted by leading enterprises across Europe in telecom, insurance, and e-commerce, troy helps brands recover payments while preserving long-term customer relationships.

“Debt collection is often seen as a negative interaction, but it doesn’t have to be. Recognising the person behind the numbers doesn’t have to come at the expense of recovery rates,” said Thijn, Partner at No Such Ventures. “troy has shown that empathetic debt collection can actually improve payment outcomes while maintaining a positive customer experience.”

The need for a new approach to debt collection

Traditional debt collection often damages customer relationships and brand reputation. With increasing digitalisation and consumer expectations for transparency, companies need smarter, more customer-centric solutions. troy bridges this gap by combining behavioural insights with automation to make payment recovery respectful, data-driven, and effective.

troy’s platform orchestrates tailored, omnichannel communication, integrated payments, and real-time insights. By aligning tone, timing, and channel to each customer, troy increases recoveries without damaging brand image.

“With this investment, we’ll deepen our AI-driven automation and expand troy’s footprint,” said Philip Rürup, Founder & CEO of troy. “Our unique approach of optimizing the customer experience keeps delivering superior payment rates and customer retention for our clients, and we’ll continue working to make finance processes enjoyable for everyone involved.”

About No Such Ventures

No Such Ventures is an Amsterdam-based venture capital firm backing ambitious founders with flexible capital and hands-on support across a range of industries. Beyond capital, No Such Ventures brings an active network of entrepreneurs who will support troy in realising its growth ambitions.